This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military Force changed its name to the Australian Army Reserve and was basically a launch for the new name plus a recruitment push.
This campaign from 2004 created a bit of a fuss, particularly the canoe ad. The Advertising Standards Bureau issued a complaint based on " “Because...
The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003...
The Feminine Hygiene product category was probably one of the hardest to work on in the 80's particularly as most of the product managers were men. ...
Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...