The whole “jiggler” idea actually started back in the late 70’s with this ad.

But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling” campaign which went on for over a decade in different forms.

Qantas

Qantas

Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....

Air New Zealand

Air New Zealand

A beautiful campaign from the 90's which was just haunting in its music. The audio is of a classic Maori love song called "Pokarekare Ana" sung by...

Australian Made

Australian Made

Many people think of the "Australian Made" campaign as being something relatively new. In fact its not and goes back to the very early 80's and the...

Armpit advertising

Armpit advertising

I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a...