Following the lead of other celebrity chefs, Jamie Oliver plans to open two new restaurants in a luxury residential development in Dubai. The pair of restaurants in the Jumeirah Golf Estates’ Water neighborhood are not expected to open until 2011. Jamie Oliver plans to include cooking classes and other educational opportunities in his offerings for these new restaurants.
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.