Not too sure about this idea. Apparently you can get a full body “wet” spray massage fully clothed. Haven’t worked out exactly how you manage that and frankly I’d be too wary to try it out.
As hospitality automates for efficiency, a critical line is emerging. Explore the hospitality threshold — where frictionless design becomes soulless, and which moments must stay human.
Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.
Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.
In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.