52040819

Macy’s NYC windows have touchscreens where kids can compose letters to Santa with funny phrases.

The System You’re Inside (And Why You Can’t See It)

The System You’re Inside (And Why You Can’t See It)

Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.