from Shanghaiist.com
Barbie are opening a 3400m2 flagship store along Shaghai’s trendy Huai Hai Rd. Mattel has invested over $US30 million too set up the first Barbie worldwide flagship store. They’ve also developed a new set of Asian and Caucasian Barbie dolls for the grand opening.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.
Aldi doesn’t just sell groceries differently—it changes how people think, choose, and move. This is what happens when you design for constraint instead of abundance.