Duty Free promotion at Melbourne Airport

canvas

Melbourne Airport ran a Duty Free promotion this Christmas and must and delved back into the archives to come up with this idea… I don’t know if this was orchestrated by Nuance or by Melbourne Airport itself but I’m assuming it was Nuance.

People got into a sealed wind box with duty free vouchers of different values swirling around them. The challenge was to catch one of course. Each turnaround took 4-5 mins by the time someone got in, it was set up, they picked & got out again. Weird idea for the Christmas rush period and as you can see from the photo it wasn’t exactly a show stopper.

Grazing food at airport

I've always been a big believer in grazing food at airports - small servings which people can eat & run or eat as they walk around. Not only...

A sense of place?

Well I guess you can't criticise this Souvenir concession at Minneapolis St Paul Airport for not having a sense of place. A sense of taste though?...