Its always a pain when you’re in a hotel room and you want to check in electronically for your return flight – only to find there’s no printer. To deal with this, BA have launched the capacity to checkin via your mobile phone. It won’t stop you having to queue if you’re flying internationally but its probably going to be a great help when you’re flying within the UK or perhaps even within the EU – not sure how it will work for those.
Frictionless vs Soulless: The Hospitality Threshold
As hospitality automates for efficiency, a critical line is emerging. Explore the hospitality threshold — where frictionless design becomes soulless, and which moments must stay human.



