What Is Narrative Transportation Theory—and Why Should Regional Tourism Care?
Inside every old town lives a new story—emerging not instead of, but because of what came before.
Why People Misunderstand Regional Towns – and How to Reframe the Story
Regional towns struggle not with invisibility—but with oversimplified mental maps. Drawing on schema theory, this article explores how Gippsland, Daylesford, and New Zealand have reshaped public perception—and what councils can learn from them.
The Gamified Journey: How Behavioral Design is Transforming the Psychology of Travel
Travel isn’t just about going somewhere anymore—it’s about becoming someone. The quiet revolution of gamification is reshaping how we experience destinations, and smart marketers are already playing several moves ahead.
The Quiet Revolution: How Emotional Intelligence is Redefining Luxury Hospitality
Looking at the complexity of modern luxury hospitality through an emotional lens, this piece reveals a paradox: the most memorable experiences aren’t built from expensive materials, but from moments of genuine human connection that create lasting emotional imprints.