Chocolate and hot stone massages and now officially passe, diamond massages are the hottest luxury spa treatment.
These treatments involve massaging the skin with 1.5 carats of diamond powder mixed with irons which is left on for a few minutes to react then removed via magnets.
Allegedly it has anti-aging as well as detoxifying effects. Seems like a dreadful waste of diamonds to me.
Small country towns show how trust, reciprocity, and human scale create a stronger retail model. This article explains why Gen Z aligns with country retail and what big brands can learn.
In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
Airports, resorts, and luxury boutiques don’t just sell products. They sell time — scarce, abundant, distorted, or timeless. This essay explores how time shapes shopping behaviour.