miraclefruitYou’ve probably already heard of the “miracle fruit” or Synsepalum dulcificum — which alters your tastebuds and makes everything taste sweet.

For about 15-30 minutes after you eat some, everything sour is sweet. Lemons lose their zing, hot sauce that usually burns your tongue tastes like honey.

Apparently this fruit is all the rage too at “taste tripping” parties where people pay $US10-$35 per berry and then eat things which no human should really eat.

Its good to see however that this fruit finally seems to being put to some good use. About 5 months ago a Miami hospital began testing whether the fruit’s sweetening effects could restore the appetite of cancer patients whose chemo leaves them with dulled taste buds.

According to Dr Mike Cusnir, a lead researcher on the project at Mount Sinai Medical Centre : “What happens in patients is the food tastes so metallic and bland, it becomes repulsive … Most of the patients undergoing chemotherapy have weight loss. Then they cut further into their diet and then this furthers the weight loss. It causes malnutrition, decreased function of the body and electrolyte imbalance”

Preliminary results look promising. Of course not everybody reported dramatic changes but really, any improvement would have to be work it.

Embedded video from CNN Video

Read More ....

When Feasibility Stops Being Feasible

When Feasibility Stops Being Feasible

The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.

Status and visibility still matter in luxury. But alongside them, something else is strengthening. The brands that understand the difference are building something more durable.

Luxury as Signal, Luxury as Sanctuary

Luxury has always communicated something beyond the object or experience itself. Status, taste, access, position within a hierarchy that does not need to be made explicit to be understood. These signals are embedded in brands, materials, locations, and the particular...

Luxury isn't collapsing under pressure. It's reorganising around a different kind of strength. Here's what that actually means.

Luxury Under Pressure

Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases...