twitter1Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway?

Good question, we’ve all just come to accept that’s what it is but why?

Its pretty logical really. Twitter was designed originally to be able to have updates sent to your mobile phone as txt/sms messages. These are limited to 160 characters and you need a bit spare for saying who the message is from. So 140 characters for the message, 15 characters for the username, 1 character for the @ – and who knows what the other 4 are for.

Sussan

Sussan

The now famous "this goes with that, at Sussan" campaign first started in 1979 and continued for probably 20 years as their slogan.

C’mon Aussie C’mon

C’mon Aussie C’mon

The C'mon Aussie C'mon campaign dates back to 1978 and was written by Mojo for the Channel 9 network. This particular version is from the 80s when...

Aussie Bonds

Aussie Bonds

Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN. This campaign dates back...

Liptons

Liptons

The whole "jiggler" idea actually started back in the late 70's with this ad. But it wasn't until the early 80's that we got the internally...