twitter1Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway?

Good question, we’ve all just come to accept that’s what it is but why?

Its pretty logical really. Twitter was designed originally to be able to have updates sent to your mobile phone as txt/sms messages. These are limited to 160 characters and you need a bit spare for saying who the message is from. So 140 characters for the message, 15 characters for the username, 1 character for the @ – and who knows what the other 4 are for.

Red Rooster

Red Rooster

Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe...

British Caledonian Airways

British Caledonian Airways

British Caledonian Airlines were around in the 70's & 80's. Originally the Scottish charter airline Caledonian airlines, at the time Britain's...

WA Health Department

WA Health Department

A community service campaign out of Perth which ended up going national - actually I believe all these campaigns went national. And another one for...

Ansett

Ansett

This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn't the fault of the campaign because I doubt anything could...