twitter1Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway?

Good question, we’ve all just come to accept that’s what it is but why?

Its pretty logical really. Twitter was designed originally to be able to have updates sent to your mobile phone as txt/sms messages. These are limited to 160 characters and you need a bit spare for saying who the message is from. So 140 characters for the message, 15 characters for the username, 1 character for the @ – and who knows what the other 4 are for.

Yellow Pages

Yellow Pages

The Yellow Pages advertising from the early 80's would have to rate as strategically some of the best - not to mention memorable & enjoyable....

Disposable videos one step closer

Disposable videos one step closer

Many people were underwhelmed when Esquire ran the first eInk cover last year, so there's been a degree of scepticism about an issue of...

Ansett Business Class

Ansett Business Class

Whilst Qantas now is considered the business airline, it really wasn't always that way in Australia.  Ansett was more orientated toward the business...