Pay for a Hotel Pillow Fight

You have to give the Ritz-Charlton points for being innovative. They have all the standard rose-petal baths, butlers etc. Now they’ve come up with a new idea to create family togetherness. This one is “Pillow Games” available at the Rize in Palm Beach. For US60 you can order a “Family Pillow Fight” consisting of a bag of 30 small pullows and a CD with pillow-fight appropriate music. No don’t ask me what “pillow-fight appropriate music” is – I have no idea!

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.

What Is Narrative Transportation Theory—and Why Should Regional Tourism Care?

Inside every old town lives a new story—emerging not instead of, but because of what came before.

Why People Misunderstand Regional Towns – and How to Reframe the Story

Regional towns struggle not with invisibility—but with oversimplified mental maps. Drawing on schema theory, this article explores how Gippsland, Daylesford, and New Zealand have reshaped public perception—and what councils can learn from them.