You have to give the Ritz-Charlton points for being innovative.  They have all the standard rose-petal baths, butlers etc.  Now they’ve come up with a new idea to create family togetherness.  This one is “Pillow Games” available at the Rize in Palm Beach.  For US60 you can order a “Family Pillow Fight” consisting of a bag of 30 small pullows and a CD with pillow-fight appropriate music.  No don’t ask me what “pillow-fight appropriate music” is – I have no idea!

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.