In March, World Duty Free will open its new Connoisseur Bar in Heathrow’s T5.  The new concept will allow passengers to sample and explores a range of cognacs and malts.  The bar is located within one of the Duty Free stores and will feature a team of trained experts offering one-to-one tasting sessions tailored to customer’s requirements and personal tastes.

It is reported that Glenfiddich, Balvenie and Bowmore will be producing new malts exclusively for the launch of T5.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.