Blending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs.
Why?
- The subject matter is topical and the timing is brilliant. That not only increases how often its spread but importantly how often its used in blogs online
- Humor – it always works but when times are tough, people appreciate humor more
- Benefit drive – despite the humor (or perhaps partly because of it) you get the message and its even believable
- They created a series – shooting enough footage for three YouTube clips then used cut-downs of this footage for web advertising & TV
- Its content marketing – they drove traffic to their site by creating content worthy of the traffic which in turn increases browse-thru ratio’s on the site. Very basically they created value for the time spent on the site.
Now here’s the three videos…..
Ad Agency : JWT New York