(from jamieoliver.com)
Following the lead of other celebrity chefs, Jamie Oliver plans to open two new restaurants in a luxury residential development in Dubai. The pair of restaurants in the Jumeirah Golf Estates’ Water neighborhood are not expected to open until 2011. Jamie Oliver plans to include cooking classes and other educational opportunities in his offerings for these new restaurants.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.
Aldi doesn’t just sell groceries differently—it changes how people think, choose, and move. This is what happens when you design for constraint instead of abundance.