JetBlue are arguably the best airline at using Twitter. Not only do they respond to & interact with followers but they’re also integrating twitter in another way. Yesterday, Digg founder Kevin Rose reported on his Twitter feed that on his flight yesterday, attendants suggested on the ground that the passengers tweet their arrival.

According to JetBlue’s Twitter page, the flight attendant who mentioned Twitter even has her own page. Some companies are scared of this but obviously JetBlue is confident enough of their employee satisfaction that they encourage staff to participate in social media. It works well for the airline too because it builds a sense of behind the scenes familiarity which inevitably means we as passengers are more prepared to ignore the occassional failure with more understanding.