Patek Philippe will open its first salon in the US in Tiffany & Co on 5th Avenue later this month. The 3,000 ft2 salon will not only have a huge range of Patek Philippe watches for sale but also an extensive library of historic models, individual customer consultation areas, a studio for on-site repairs and a museum area. A collection of traveling museum pieces on loan from the Patek Philippe Museum in Geneva will be featured.
The Calm That Sells: Why Quiet Spaces Drive Better Decisions
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.


