australian tv

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early 2000’s No longer using the original jingle And from […]

Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular.  It used a mascot – the seagull called Sid.  The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek, Slide” The campaign was also used in New Zealand where the mascot was a […]

The Life. Be in it campaign started back in the 70’s with the family and a series of ads which focussed on activities people (particularly families) could do. Norm was originally created as one of the animated characters (reflecting the Norm-al man) but over time came to be the focus of the first phase of […]