brand value

Luxury isn't collapsing under pressure. It's reorganising around a different kind of strength. Here's what that actually means.

Luxury Under Pressure

Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases can strengthen desirability. Scarcity enhances value. The signal carried by the purchase often matters more […]