cars

Nobody can say jetBlue lacks either a sense of humor or creativity.  They recognise that many people don’t fly jetBlue and even though they’re expanding routes, passengers can’t always fly with them.  So they designed a series of products to assist those poor people who have to fly with another airline – in typical jetBlue […]

“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that this machine (ie the new Prius) enables you to get what you want in a car whilst enabling nature to get […]

Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality images to be printed onto specially developed fire retardant materials. Using these “posters” areas of the carpark can be strongly branded. The posters can run around 20 car spaces wide and […]

The concept of super-cheap car rental by the hour isn’t new in Europe (or Canada) but its now appeared in New York – a brilliant idea for a city where car ownership is relatively low by international standards. Zipcar basically allows you to rent a car just when you need one, for $US5 per hour […]

Scent is turning into the latest retail tool, particularly in the middle of difficult economic times. Anecdotally we know it works but what works? We know that the smell of freshly baked bread & freshly brewed coffee works when selling homes. We know the smell of leather works when selling cars. But what else? Gueguen […]

Its been a long time since we’ve really seen anything “different” in airline seating, but Delta’s new Staggered seating has the potential to create real change in economy cabins. Delta will soon have new seats in their coach or economy class cabin, collectively called “The Cozy Suite”. This seating configuration was designed by Thompson Solutions‘ […]

New Scientist reports that engineers in the UK are working on a sort of “fear detector” which will enable amusement park rides to automatically adjust based on the level of excitement riders want to experience. New Scientist explains: A human operator can see a person’s heartbeat and facial expression and hear their reaction via a […]

Everyone knows Dubai has been having real problems with falling real estate prices, but now it appears to have reached crisis point. Much of Dubai’s exponential growth has been funded by international borrowing and a large chunk of that is due this year. The Wall Street Journal reported this week that the Dubai government is […]

The term “Made in China” has been considered by many to be a liability to brands, and certainly the 2007 Interbrand survey of 569 marketing & business professionals confirmed this. It found that 69% of respondents said “made in China” damages a brand. However, some Chinese manufacturers are breaking this image and appear to have […]

Shaping Tomorrow – Insight Newsletter Key Trend Alert: Blurring boundaries Sheila Moorcroft, Research Director, Shaping Tomorrow Blurring Boundaries What have a walk for charity, an exhibition about science and a new car in common? Answer: they all blur boundaries between the real world and the digital world, albeit in different ways. A new ‘virtual walk’ […]