Corporate Ecology

The much awaited 46 storey, 400 room Trump SOHO is due to open somewhere around the end of the year. There is no “official date” though they are accepting bookings from Feb 2010 with prices starting at USD389.  They’ve also launched their countdown marketing campaign being led by Ivanka Trump and her twitter account (@IvankaTrump)- […]

In a different approach to CSR strategies, instead of simply switching to eco-friendly energy sources and recycling, Marriott have set up a programme with the Brazilians to pay villagers in the Amazon to not cut down trees. How they plan to do it hasn’t really been disclosed and it sounds like a complicated arrangement. However […]

Its surprising perhaps that this didn’t get more attention. I only stumbled across it on YouTube by accident.During the UN Climate Change Conference, the EnviroMedia team went out and videotaped the waste disposal practices at Bali hotels & resorts.  They claimed that only 5% of Bali hotels are properly disposing of their waste, recycling and […]

Hilton hotels seem committed to going that extra step in their CSR strategy. Not content with simply asking you to hang up your towels if you don’t want them washed that day, Hilton have been testing an Ozone Laundry System in Minneapolis.  They’ve found that its saved 50% of laundering casts by reducing the use […]