environment

SpoonLidz - an idea which deserves more attention

SpoonLidz(tm) is one of those remarkably simple “why didn’t someone think of it first” innovations. Basically it replaces on-pack spoons with something which is : built into the packaging itself (so  less storage space required), more sanitary (you’re eating off a surface which has been totally sealed), has less impact on the environment (made from […]

Prius - Harmony between man, nature & machine

“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that this machine (ie the new Prius) enables you to get what you want in a car whilst enabling nature to get […]