holeproof

The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads). The […]

The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003 the campaign was essentially remade or updated by Whybin TBWA and again directed by Ian McKenzie.  Rather than real live ants, this version featured a combination of live action & 3D […]