immersive experience

Travel isn’t just about going somewhere anymore—it’s about becoming someone. The quiet revolution of gamification is reshaping how we experience destinations, and smart marketers are already playing several moves ahead.

In celebration of Coca-Cola’s 125th anniversary, they created an immersive “future room” concept at the Turkish modern art museaum Santralistanbul.  It was 90m2 with 270 degree projection mapping and a show lasting around 4 minutes showcasing Coca-Cola’s history.  Its a terrific concept and the work behind the presentation is spectacular but I can’t help feel […]