Sooshi Ice Cream
New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement. They’ve launched Sooshi, which looks like a regular rice sushi but is made of real...
Read MoreTag: innovative
Uniqlo’s sales rise again
Uniqlo’s same-store sales in October were up 35.7% over last year in Japan, following falling temperatures, the launch of the +J collection and other promotional campaigns. The number of customers in these stores rose...
Read MoreArmpit advertising
I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video...
Read MoreBaby Stations
Its not uncommon for parents to run out of baby essentials (nappies, wipes etc) when you’re out. The problem of course is that when you realise you need them its normally urgent and a right pain to have to find a shop and...
Read MoreLouis Vuitton’s new Singapore Store
When you think about Louis Vuitton you don’t normally thing of particularly innovative store design, but two of their most recent openings have really set a new bar for the brand. In May they opened a store in the Seibu...
Read MoreJetblue’s “all you can jet” pass
JetBlue Airways have launched an innovative new package – a $US599 “all you can fly” ticket for a month in an attempt to jump-start summer and also to increase trial of the airline. What the ticket or pass...
Read MorePrius – Harmony between man, nature & machine
“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that...
Read MoreNew ways airports are saving money
With aeronautical revenue declining in the face of dropping pax numbers, airports are not only looking for new ways of generating money but also ways of saving it. Some of gotten pretty innovative. The Cochin International...
Read MoreNew marketing opportunities in Car Parks
Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality images to be printed onto specially developed fire retardant materials. Using...
Read MoreEdible plates on planes? Who Knows
OK I know this is a bit “out there” but one of the big issues for airlines (and heaps of other F&B outlets in captive areas) is rubbish. This is particularly so in relation to F&B packaging. So, that’s...
Read MoreTracking bluetooth signals at airports to work out dwell time
In a rather innovative airport research methodology, researchers at Indianapolis Airport have used Bluetooth signals from mobile phones & other wireless devices to track how long it takes travellers to get through security...
Read MoreMissoni – Latest Designer Hotel Opens
Missoni joins the list of designers opening hotels. Today they officially opened in Edinburgh, Scotland and will be opening later this year in Kuwait then South Africa. The Missoni hotels are actually run by Belgium based...
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