jetblue

Nobody can say jetBlue lacks either a sense of humor or creativity.  They recognise that many people don’t fly jetBlue and even though they’re expanding routes, passengers can’t always fly with them.  So they designed a series of products to assist those poor people who have to fly with another airline – in typical jetBlue […]

Earlier this year, jetBlue offered the “All-You-Can-Jet” pass for 30 days (Sep 8 – Oct 8) for $599. It was a great deal for frequent flyers and it also became the linchpin of their social media campaign over the period, with passholders tweeting & blogging about where they were travelling as part of this deal. […]

JetBlue Airways have launched an innovative new package – a $US599 “all you can fly” ticket for a month in an attempt to jump-start summer and also to increase trial of the airline.  What the ticket or pass allows you to do is get unlimited economy/coach travel to any of their 56 destinations between Sept […]

JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn’t. This week it decided to promote its first flight into Los Angeles International Airport by packing YouTube celebrities in the plane to document the ride. Basically the strategy was simply – give away tickets to a […]

Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality images to be printed onto specially developed fire retardant materials. Using these “posters” areas of the carpark can be strongly branded. The posters can run around 20 car spaces wide and […]

Whilst a terminal is about far more than making money, revenue is an important part of the equation – particularly retail revenue. So what does the performance of T5 look like compared to JetBlue‘s old terminal and other US airports? The above chart from a presentation by Jim Smith of JetBlue indicates T5 Sales per […]

As if we needed any more proof that JetBlue is not your typical airline and Terminal 5 is not your typical aiport terminal, they launching a concert series at the airport. JetBlue have paired up with Superfly Productions & Bowery Presents (who also run the Manhattan Music venue called Terminal 5) to bring live music […]

Whilst most airlines are increasing charges for overweight people, bags, pets and anything else they can think of, JetBlue is taking the opposite tack and incentivising people to bring their pets on holidays. JetBlue’s new JetPaw’s programme gives passengers an extra two TrueBlue points each way if you bring your four-legged friend with you.  You’ll […]

There’s not many airports where you see the old shoeshine stand, but you do at JetBlue’s home in Terminal 5 at JFK. Inkeeping with the whole design aesthetic of the terminal, they’ve taken the famous “Egg” chair designed by a Scandinavian contemporary of the original T5 designer Saarinen (Arne Jacobsen) and transformed it into a shoeshine […]

Blending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs. Why? The subject matter is topical and the timing is brilliant.  That not only increases how often its spread but importantly how often its used in blogs online Humor – it always works but when times are tough, […]

JetBlue are arguably the best airline at using Twitter. Not only do they respond to & interact with followers but they’re also integrating twitter in another way. Yesterday, Digg founder Kevin Rose reported on his Twitter feed that on his flight yesterday, attendants suggested on the ground that the passengers tweet their arrival. According to […]

Another novel approach by JetBlue – a “Sample Sale”.  Basically the concept is twofold Its based around the idea of clothing samples which are usually one size only (made for models) and you need to be lucky to be able to squeeze into them – in this case flights are Tuesdays & Wednesdays between March […]

Most airports aren’t that kid friendly, with the possible exception of Changi. Certainly in the US they’re not know for providing children with much. JetBlue’s T5 is certainly not orientated toward kids but it does deal with the fairly well. Firstly there’s good climbing things like the grandstand seating. OK I know it wasn’t designed […]

Not unique perhaps but nevertheless good, JFK T5 has a “pet relief area” for pets to do, well, what they do, after getting off or on a flight. Situated right next to baggage carousel 6 its a large, completely fenced off area with a single gate. The ground is covered in soft wood chips and […]

Customer service is one of JetBlue’s hallmarks, so its interesting to see how they’ve integrated it into T5 (aside from in the design elements & facilities). One of the first thing which perhaps you notice is the number of Customer Information Desks. When airlines are typically reducing these, JetBlue seem to have increased them. Further, […]

Aside from the extraordinary range of F&B, T5 also distinguishes itself with an innovative retail mix consisting of: Blue Sky Traders  — Newsstand, sundries, “Read & Return” books and Press Express, a grab-and-go newspaper dispenser. Borders — Full-size bookstore offering 7,000 titles as well as CDs and DVDs. Brighton — Creative accessories you can mix […]

On Nov 25 & 26, JetBlue will be hosting a range of complimentary events for its passengers. There are magic shows for the family, introductory Yoga classes, stress reducing exercises by New York Sports Clubs and even 5-minute makeovers by Harmony Pharmacy. Just another innovative idea from JetBlue at JFK to keep their customer’s relaxed.

Horizon Apeach Iced Tea Absolut Apeach vodka with fresh brewed iced tea a dash of Grand Marnier, Fresh lemon and peaches. What could sound better than that? Ten Fresh Tanqueray No. Ten shaken with fresh lemon and lime juice and a drop of honey syrup. The gimlet is flying first class. The Watermelon Mojito Fresh […]

No airport ever opens without a glitch, remember the great debarkle of Heathrow T5. So when JetBlue’s new JFK Terminal 5 opened, everyone wondered what would go wrong. The operational side had been tested, retested and tested again. It wouldn’t be a repeat of Heathrow. But just because Murphy likes to visit airports on their […]

Here’s a selection of some of the menu’s at T5 – you wouldn’t believe it was an airport!   AERONUOVA PRIMA COLAZIONE (breakfast) FRUTTA fresh seasonal fruit, biscotti, double cream GRANO (CHICCHI) toasted grains, greek yogurt, acacia honey PANINI pressed ciabatta sandwich, sliced speck, cantaloupe TRAMEZZINI crustless pullman sandwich, pancetta, bibb lettuce, tomato (BLT) FRITTATA […]

Passenger numbers : 20 million per year and 10 flights per gate per day Gates : 26 Passengers per gate per year : 600,000 Cost : US$550m but if you include terminal & airside utilities that rises to around $875m when you include roadways, parking facilities & lease repayments over the $30 year period. Th […]

All the F&B at JetBlue‘s JFK Terminal 5 is operated by OTG. There are essentially 4 components to their F&B strategy. Full service restaurants/cafes showcasing some of NYC’s top chefs A gourmet food hall which enables passengers to mix & match menu items from 8 quick serve eateries A Gourmet Market which offers more than […]

JetBlue’s strategy is not news to most people – a low cost airline distinguishing itself by actually giving a damn about its customers, listening to them & talking to them. Saving money where they can but not compromising on the things which are really important to their passengers – which they know because yes, they […]

The Airports Council International forecasts that 7 billion passengers will use the world’s airports by 2020. However at the current pace of construction and considering all airports in the pipeline, they will only be able to process 6 billion. China responded by announcing that it will construct 48 new airports in addition to Beijing (ready […]