jfk

There’s not many airports where you see the old shoeshine stand, but you do at JetBlue’s home in Terminal 5 at JFK. Inkeeping with the whole design aesthetic of the terminal, they’ve taken the famous “Egg” chair designed by a Scandinavian contemporary of the original T5 designer Saarinen (Arne Jacobsen) and transformed it into a shoeshine […]

Another novel approach by JetBlue – a “Sample Sale”.  Basically the concept is twofold Its based around the idea of clothing samples which are usually one size only (made for models) and you need to be lucky to be able to squeeze into them – in this case flights are Tuesdays & Wednesdays between March […]

Airports are fascinating places which can be a part of some of the better experiences in our lives and some of the worst. You get people who are going on that eagerly awaited and much needed holiday, people going off on their hopefully once in a lifetime honeymoon, and families finally getting a chance to […]

Most airports aren’t that kid friendly, with the possible exception of Changi. Certainly in the US they’re not know for providing children with much. JetBlue’s T5 is certainly not orientated toward kids but it does deal with the fairly well. Firstly there’s good climbing things like the grandstand seating. OK I know it wasn’t designed […]

Not unique perhaps but nevertheless good, JFK T5 has a “pet relief area” for pets to do, well, what they do, after getting off or on a flight. Situated right next to baggage carousel 6 its a large, completely fenced off area with a single gate. The ground is covered in soft wood chips and […]

Customer service is one of JetBlue’s hallmarks, so its interesting to see how they’ve integrated it into T5 (aside from in the design elements & facilities). One of the first thing which perhaps you notice is the number of Customer Information Desks. When airlines are typically reducing these, JetBlue seem to have increased them. Further, […]

Aside from the extraordinary range of F&B, T5 also distinguishes itself with an innovative retail mix consisting of: Blue Sky Traders  — Newsstand, sundries, “Read & Return” books and Press Express, a grab-and-go newspaper dispenser. Borders — Full-size bookstore offering 7,000 titles as well as CDs and DVDs. Brighton — Creative accessories you can mix […]

On Nov 25 & 26, JetBlue will be hosting a range of complimentary events for its passengers. There are magic shows for the family, introductory Yoga classes, stress reducing exercises by New York Sports Clubs and even 5-minute makeovers by Harmony Pharmacy. Just another innovative idea from JetBlue at JFK to keep their customer’s relaxed.

Horizon Apeach Iced Tea Absolut Apeach vodka with fresh brewed iced tea a dash of Grand Marnier, Fresh lemon and peaches. What could sound better than that? Ten Fresh Tanqueray No. Ten shaken with fresh lemon and lime juice and a drop of honey syrup. The gimlet is flying first class. The Watermelon Mojito Fresh […]

No airport ever opens without a glitch, remember the great debarkle of Heathrow T5. So when JetBlue’s new JFK Terminal 5 opened, everyone wondered what would go wrong. The operational side had been tested, retested and tested again. It wouldn’t be a repeat of Heathrow. But just because Murphy likes to visit airports on their […]

Here’s a selection of some of the menu’s at T5 – you wouldn’t believe it was an airport!   AERONUOVA PRIMA COLAZIONE (breakfast) FRUTTA fresh seasonal fruit, biscotti, double cream GRANO (CHICCHI) toasted grains, greek yogurt, acacia honey PANINI pressed ciabatta sandwich, sliced speck, cantaloupe TRAMEZZINI crustless pullman sandwich, pancetta, bibb lettuce, tomato (BLT) FRITTATA […]

Passenger numbers : 20 million per year and 10 flights per gate per day Gates : 26 Passengers per gate per year : 600,000 Cost : US$550m but if you include terminal & airside utilities that rises to around $875m when you include roadways, parking facilities & lease repayments over the $30 year period. Th […]

All the F&B at JetBlue‘s JFK Terminal 5 is operated by OTG. There are essentially 4 components to their F&B strategy. Full service restaurants/cafes showcasing some of NYC’s top chefs A gourmet food hall which enables passengers to mix & match menu items from 8 quick serve eateries A Gourmet Market which offers more than […]

JetBlue’s strategy is not news to most people – a low cost airline distinguishing itself by actually giving a damn about its customers, listening to them & talking to them. Saving money where they can but not compromising on the things which are really important to their passengers – which they know because yes, they […]

The Airports Council International forecasts that 7 billion passengers will use the world’s airports by 2020. However at the current pace of construction and considering all airports in the pipeline, they will only be able to process 6 billion. China responded by announcing that it will construct 48 new airports in addition to Beijing (ready […]