nyc
Macy's NYC touchscreens
Macy’s NYC windows have touchscreens where kids can compose letters to Santa with funny phrases.
Fao Schwarz
Bergdorf's Christmas Windows - A Compendium of Curiosities
The Bergdorf Goodman Christmas Windows based around the theme “A Compendium of Curiosities” – inspired by the work of Escher & Lewis Carroll. Designer – David Hoey. Image Creditwww.flickr.com/photos/wallyg
Gucci Christmas Window - NYC
Michael Roberts from Vanity Fair designed this window for Gucci – Snowman in Africa. Image Credit
Tiffany & Co NYC Christmas Windows
Image Credits
Bloomingdale's Christmas Windows
Lord & Taylor's Christmas Windows
Barney's store windows
Messiness
The “broken window” theory has been around for ages. It was based originally on an observation of old buildings – if a broken window isn’t repaired promptly that it acts like an invitation for vandalism. The theory was the basis of Giuliani’s successful effort to reduce crime in NYC which began with cracking down on […]
jetBlue's Christmas Campaign
Nobody can say jetBlue lacks either a sense of humor or creativity. They recognise that many people don’t fly jetBlue and even though they’re expanding routes, passengers can’t always fly with them. So they designed a series of products to assist those poor people who have to fly with another airline – in typical jetBlue […]
Ebay NYC Holiday store open
Ebay’s first “clicks & mortar” store has opened at 3 West 57th Street on 5th Avenue. Its a temporary pop-up retail store only open till 29th November. The store is broken into six “personalities” – Stylista, Fashionista, Techie, Urbanite, Gamer & Youngster and shoppers have the opportunity to view 400 featured products from the thousands […]
eBay goes bricks & mortar
This Christmas Ebay will come out of the digital age and go analog with a pop-up bricks & mortar store on West 57th St in NYC. Opening Nov 20th the 500m2 store will stock some of the most desirable and cutting edge fashion currently available including an exclusive selection of Norma Kamali, handbags from Michael […]
New Swatch design NYC
I’ve always been both fascinated and fond of the whole swatch story. They entered the market around 83-84 and caught on quickly because they were fun, fashionable and affordable. The meaning of the name “Swatch” was a derivative of “second watch”. It was never intended to be a main watch and indeed was practically a […]
Vosges Haut-Chocolat at Chicago O'Hare
Most airports have chocolate shops these days, its one of the fastest growing travel retail categories. Aside from Brussels and to some degree Zurich though, I haven’t found many airport chocolate shops which really impressed me – which stood out as something unique or special. Vosges Haut-Chocolat at O’Hare (T1 B Concourse) changed that, with […]
Bloomingdales makes over main floor at flagship
Bloomingdales in Manhattan are doing a total makeover on their 5500m2 main floor, due to be finished in October 15. To launch the new layout they have organised 525 different events in cosmetics alone through December. The renovations apparently are costing between $US45-55million including vendor contributions for which the vendors are hoping to see a […]
Ivanka Trump gets serious
Ivanka Trump is getting serious about her jewellery line, hiring her first CEO Andrea Hansen. Hansen is no lightweight, having worked for the last 24 years at H.Stern. She will be focussing on increasing sales at their only store – on Madison Avenue, expanding their collection, developing e-commerce strategies and getting reading for global expansion. […]
Prius - Harmony between man, nature & machine
“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that this machine (ie the new Prius) enables you to get what you want in a car whilst enabling nature to get […]
Fitness Classes to help with fear of flying
Reebok & Cirque du Soleil have joined forces to develop a fitness class which is meant to simulate the feeling of flying and help people deal with that fear. Jukari Fit to Fly is a group exercise using a new piece of equipment called a FlySet. Rebok explains “You’ll flex and flutter, sweat and stretch, […]
Airports as brand experience opportunities
Airports are fascinating places which can be a part of some of the better experiences in our lives and some of the worst. You get people who are going on that eagerly awaited and much needed holiday, people going off on their hopefully once in a lifetime honeymoon, and families finally getting a chance to […]
JetBlue's JFK T5 Retail Offering
Aside from the extraordinary range of F&B, T5 also distinguishes itself with an innovative retail mix consisting of: Blue Sky Traders — Newsstand, sundries, “Read & Return” books and Press Express, a grab-and-go newspaper dispenser. Borders — Full-size bookstore offering 7,000 titles as well as CDs and DVDs. Brighton — Creative accessories you can mix […]
The F&B at JetBlue's JFK Terminal 5
All the F&B at JetBlue‘s JFK Terminal 5 is operated by OTG. There are essentially 4 components to their F&B strategy. Full service restaurants/cafes showcasing some of NYC’s top chefs A gourmet food hall which enables passengers to mix & match menu items from 8 quick serve eateries A Gourmet Market which offers more than […]
Luxury Christmas Hotel Package
Innovative hotel packages are always a challenge, luxury end ones even more so. The Buckingham Hotel have developed a “Christmas Key to the City” package which pretty much takes the cake in terms of a luxury Christmas package – and all for a price tag of $US150,000. The package includes: A gold and diamond Christmas […]
