personality

TikTok has given a name to people who are friendly on the outside but feel like outsiders on the inside. Otroverts. This article looks at what that label really describes, how it fits with existing models of personality and values, and why it matters for brands, spaces and workplaces.

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that […]

According to a study published in the Personality & Social Psychology Bulleti, better decisions come from teams that include a “socially distinct newcomer” – which is psychology-speak for someone who is different enough to bump other team members out of their confort zones. OK I know this is going to sound like justification for including […]

Uniqlo opened its new 2000m2 store in Paris this week – the first of ten planned to open in the city. In typical Uniqlo style the opening was a frenzy. By lunchtime they had to organise everyone into queues to not purchase items but to even get into the store. Around 400 people queued in […]

The May Fair Hotel in London has launched its own channel on Youtube as part of its marketing effort to show its classy, prestigious but unpretentious. I’m not sure that the best example of this is to showcase an interview with Paris Hilton as a “typical guest”. It suggests that a subtext of their strategy […]