That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism.
They believe the attitude of many of their customers is to treat unpleasant things with this level of contempt, with the recession being no different. Interesting approach, and sure to catch some people off-guard and get attention.
Luxury has always communicated something beyond the object or experience itself. Status, taste, access, position within a hierarchy that does not need to be made explicit to be understood. These signals are embedded in brands, materials, locations, and the particular...
Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases...
Travel isn’t declining. It’s becoming more deliberate. The question travellers are asking at the start of the process has quietly changed, and it’s reshaping the industry in ways aggregate demand figures don’t show.