That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism.

They believe the attitude of many of their customers is to treat unpleasant things with this level of contempt, with the recession being no different.  Interesting approach, and sure to catch some people off-guard and get attention.

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People moving through a structured public space with subtle geometric patterns representing invisible systems influencing behaviour

The System You’re Inside (And Why You Can’t See It)

Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.