Versace opened two new stores in Dubai this month – one a full boutique and the other a jewellery offering.

The boutique is at Dubai Mall, covers 600m2 & reflects the typical Versace DNA of glamour & Italian craftsmanship. The architectural details echo the new stylistic and visual concepts for Versace flagship boutiques.  The focus is on purity and detail. The store features contemporary unexpected combinations and materials such as black granite floors, white leather paneled walls and matte white ceilings.  The fixtures are accented with polished stainless steel, glass, and white and black lacquer detail. And the centrally placed crystal curtain drop chandelier creates a centrepiece effect and the interplay of lights completes this glamorous atmosphere.

The Versace fine jewellery store covers 200m2 and is part of a new global strategy for Versace to open more stand alone fine jewellery boutiques.

The theme of purity seen in the Dubai Mall store is again reflected in this jewellery store, alone with the somewhat avantgarde approach to retail.