Lets face it, most promotional products are pretty boring. How many pens does one want? The American Society for Reproductive Medicine really pulled one out of the bag this year with their free conference gift – an sperm shaped USB drive!. And the fuss they’re creating when someone whips them out at Starbucks is probably worth every cent they paid for them.
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
We use the Swiss Cheese Model to explain how failures happen—but what if we flipped it? This article explores how Swiss Cheese Thinking can transform traditional strategic planning into a resilience-based, investor-grade framework that absorbs shocks instead of collapsing under them.
Inside every old town lives a new story—emerging not instead of, but because of what came before.
There’s a moment that keeps coming back to me from October 2023. Netanyahu, standing before Israeli troops, invoking a three-thousand-year-old biblical commandment: “Remember what Amalek has done to you.” Most heard heated rhetoric. But for those listening carefully—it was something far more specific.