Lets face it, most promotional products are pretty boring. How many pens does one want? The American Society for Reproductive Medicine really pulled one out of the bag this year with their free conference gift – an sperm shaped USB drive!. And the fuss they’re creating when someone whips them out at Starbucks is probably worth every cent they paid for them.
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.
Efficiency built the care systems we have. It is not sufficient to sustain them through what’s coming. The pressures arriving into health and aged care are structural, not cyclical, and the response needs to match.
The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.