Twitter – why 140 characters? - kimhatton.com

Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway?

Good question, we’ve all just come to accept that’s what it is but why?

Its pretty logical really. Twitter was designed originally to be able to have updates sent to your mobile phone as txt/sms messages. These are limited to 160 characters and you need a bit spare for saying who the message is from. So 140 characters for the message, 15 characters for the username, 1 character for the @ – and who knows what the other 4 are for.

Lindamen Wines

Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...

Streets Blue Ribbon Ice Cream

On Youtube this is listed as 1988 but it was actually 1983/4 and I don't think it ran till 1988 because the jingle made a lot of people a tad...

Cottees Cordial

I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before...

Do the Right Thing

Another of the classic community service campaigns from the early 80's. An anti-litter movement began in 1969 in Victoria with the formation of...