JetBlue Live at T5 – crowdsourced entertainment

As if we needed any more proof that JetBlue is not your typical airline and Terminal 5 is not your typical aiport terminal, they launching a concert series at the airport.

JetBlue have paired up with Superfly Productions & Bowery Presents (who also run the Manhattan Music venue called Terminal 5) to bring live music acts together in a series of concerts under the Central info ring (aka Infohalo) through summer & early fall.  Its a six month series with 12 concerts in all.

In typical JetBlue fashion, rather than hiring a few bands to perform, they’ve decided to feature emerging artists from around the US. Some are chosen by the promoters but some will be crowd-sourced based on public votes on a national online competition where bands upload their work.

Through to July 22, aspiring artists can upload one original song to  www.OurStage.com/go/jetblue for a chance to win one of five acoustic gigs at the JetBlue terminal in New York.

Its a brilliant move by JetBlue in that it not only creates entertainment and gets involvement in the terminal but it also reinforces JetBlue’s positioning as providing the most free live entertainment inflight.

JetBlue’s Live from T5 unofficially launched on Friday, May 22 with Dan Dyer (www.myspace.com/dandyer) performing on the south grandstand in T5’s marketplace. The remaining dates and artists scheduled for Live at T5 include:

    June 26      Nicole Atkins            August 21      Two contest winners
    July 3       American Princes         August 28      Two contest winners
    July 10      Alberta Cross            September 4    Superfly artist
    July 24      Justin Townes Earle      October 30     Superfly artist
    July 31      Juliette Commagere       November 25    Superfly artist
    August 14    Two contest winners

To further build a sense of familiarity with JetBlue staff & also built employee involvement, JetBlue has also established an exclusive presence on ourstage.com for its crewmembers to upload their music to be entered into the competition. Fans will vote on staff music in a similar way to the national competition and at least one JetBlue crewmember will also be chosen to perform at T5.