Ferrari’s new London store showcases some seriously amazing retail design from Massimo Iosa Ghini. Aside from the obvioius – its bright – each area of the store features a slightly different look to delineate the categories. The design features include transparent glass floors, lacquered finish to the walls and a rather amazing led style curtain.
These photos are from Yanko Design – visit there for heaps more stories not only on Ferrari but other retail store designs.
The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.
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